E-commerce has seen a great upsurge in recent years around the globe and the tremendous ‘supply & demand’ role has got the industry to the pinnacle. At this point of booming, a new term has coined ‘omni channel or multichannel e-commerce’ by successful global players. The strategy has quite been proven not only successful but great to target mass other than your target. So, it is great for the sake of brand recognition according to bullet theory and future transformation as well.
Are you an online shopper?
There is a 99.99% chance to have acquaintances who are online shoppers and the most concerning points for them (or you) can be –
- Low prices when compared with offline
- Fast shipping, of course
Amazon is the topmost hyper-giant in e-commerce industry that accommodates a large number of categories and subcategories with a variety of brands and choices. Its popular Prime subscription service caters special solutions to its members such as fast delivery and low cost. But a new shopping e-marketplace, Jet.com is playing competently since 2014 with an aim to provide an alternative to the loyal Amazon customers. The brick and mortar line, Walmart is the parent company of Jet.com, which has had given a head start to the website. And special features and offers of Jet, have kept up the competitive run with Amazon an interesting watch.